Online marketing and promotion experts will try to sell you anything everything – whether you truly need it or not. When you just start out online you need to keep a sharp focus and one hand around your wallet at all times.
One issue that comes to mind when I first started out was the number of people who were promoting ebook formating software progams, ranging in price from $20-$200. I sat with my book written, formated and ready to go for 3 days while I surfed around for the best deal and reading every review on these programs…
An email came in to one of my sites today asking about these formating programs which tells me that marketing trainers and affiliate promotions experts are still pushing these programs on unsuspecting newpreneurs.
“Enough!,” I say.
This is a blantant waste of money and a blatant mis-use of a newpreneur’s trust in a mentor. Formating your content into an ebook does not take any extra software – it can be done, for free, online.
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My reader writes:
(Laura)…thank you for being available!
I have written a book & I am trying to get it wrapped up so I can do an e-book & also a hard bound book. the snags I have are:
I liked your e-book & wondered if you had a specific software that you used to format or if you did that yourself.
Also when you added the photos, did you do the resizing yourself to fit in the appropriate location or did you have a software program that did the resizing for you?
My problem has been that I go off on 20 different tangents & never end up completing one. So I have decided to complete the book first & then get the website up & running to accommodate the selling of the book as well as other products.
…those are a few of my immediate problems.
Thanks for listening!
Karen
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Dear Karen:
Thanks for your note. I’m a little pressed for time for the next week, but wanted to get a quick note out to you today….
My old ebook “Back Road Riches” was one of my first. I bought software to format it as a little piece of software containing the book’s content. I would not suggest following this route. People are wary of downloading software these days. Ebooks are acceptable in PDF format as it has less chance of containing viruses. Plus PDF format allows for easy printing for your end reader.
There’s lots of free software available to create PDF files from your Word document. Actually adobe.com (makers of the PDF format) allows 5 free conversions per email address.
So my modern day advice is write your ebook in Word or WordPerfect, etc. which will also format your photos to fit, convert it to pdf and distribute it as such.
As for hardcover format, you’ll need to follow your publisher’s direction on that as each varies. Generally they would edit then typeset it to their own specs anyway.
If you’re not a graphical person I’d suggest paying someone over at elance.com $20-40 to create a cover for you. Books are certainly judged by their covers. Again, your publisher for hardcover will have their own version of a cover created in-house (generally without your say or control).
As for affiliate links every network is different. You’ll have to check with network of products you want to promote (i.e. http://www.smartzville.com/clickbank.htm). To make them active in Word you just type the url in.
As for your last trouble – going off on tangents and never completing anything – I want you to know we all have this problem. The good thing is that you are aware of it! Now that you know how you ‘operate’ you can force yourself to stay on track and complete one task at a time. Believe me saying it is easier than actually doing it!
Have a great day, write anytime….

Laura Childs
The ‘Ask Laura’ series is published solely to assist you with questions and resolutions to making your online business profitable. Names are never disclosed on this website unless approved or requested. Proof of all email communication between Laura Childs and her contacts can be provided upon request.
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Wow Laura, I’m writing a book at the moment and planning to design my website also so imagine my surprise (tho I shouldn’t be) when looking at Joe’s site, due to acting out The Secret’s instructions, and was brought to this page. Exactly what I needed to know. Once I complete my book I’ll be following all your advice. Thank you so much for sharing this with us newcomers. Happy life to you.