Ask Laura About Web Rage

In September of 2004 I had hooked up with famous copywriter, author and internet marketer Joe Vitale. We launched a site with a report and tools on using RSS and Blogs to gain subscribers and website traffic.

Nasty Emails in Your Inbox – Ask Laura ( October 11/04)

Now there are a lot of people who have ‘issues’ with internet marketers. They think the all the gurus are scam artists and money grubbers. I’m not about to tell you that those types of gurus don’t exist (there are a number of them I keep at arm’s length), but I will promise you that Joe Vitale does not fit into that category.

In the last 4 years I have listened to, taken the advice of, worked on promotions, and co-written two books with Joe. I can completely vouch for his products, tools, methods of teaching, and writing. My current income and following is a testament to what I’ve learned from Joe and a handful of other marketers with integrity.

But, back to the web rage issue.

Repeatedly over the years I have received angry, frustrated, nasty, mean emails from complete strangers who aren’t even my customers! Usually I try to respond to them on a personal level – help them sort out where their frustration with their online business stems from and how to remedy the situation – as in the case below.

On other days I just can’t do it. I just can’t play the punching bag game and take the abuse. On those days I just delete the offending email, unsubscribe the person if they’re on my list – and yes, I’ve been known to send a nasty quip or two back – of course never quite as personal and cutting as the one I received.

Through the years in this business I’ve discovered one thing. Those nasty emails only come from the entrepreneur crowd. The ones struggling to make a living online and not having much success. People who buy my country living ebooks and products never send me nasty emails – as a matter of fact one customer sent me a gorgeous bouquet of flowers! Others have sent thank you cards, paypal donations, and even a few amazon gift certificates.

So what’s going on with the entrepreneur sect?

It’s frustration. It’s jealousy. It’s mis-directed anger.

Mad at themselves for their own inadequacies, poor buying decisions, time wasted chasing foolish dreams or creating businesses on sand. If you ever get into the internet marketing business publicly you’re going to get messages like the one below, some a lot meaner…

Nasty Email #1

Nothing I have tried has worked. I’m tired of being ripped-off. These so-called Internet Gurus are the only one getting rich, and on my hard earned money. I don’t trust the internet or the people who market in this bad neighborhood!

Greg

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Greg:

Usually I don’t respond to this type of negativity, but something in your email (perhaps your frustration) cries out for help.

I am not an Internet Marketing guru so I feel I can respond to your message without you mistrusting me.

Just FYI, I have followed many of the gurus advice and most of it has worked. I find it odd that it hasn’t worked for you. I wonder what element of marketing you are missing and if there is something I can do to help.

True, there are a lot of scams out there (read email and make money!, etc.) but hard work and perseverance and an ethical business will earn you a sizeable income. If you’re looking for the easy way out, an unethical or immoral way to make money – you’re sunk.

Listen if I can make enough money to pay my bills selling an ebook on raising chickens, then anyone can make money online.

You’re just giving up too quickly. Don’t blame others, or bash marketers for it, that’s no way to success.

Life is a state of mind. Operate in a state of distrust, frustration, anxiety, anger and blame and that’s what you’ll get back. It’s not up to ‘them’ – it’s up to you.

Laura Childs

p.s. If you have a website and you want me to look at it and help you, I’ll do what I can to help you, but I ask that you first place yourself in a kinder mindset.

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Greg actually wrote back, which was very much appreciated:

Laura,

Thank you for writing back. I apologize to you for my rude comments. I won’t detail or justify my frustration and anger. I am very sorry.

Greg

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This email sequence is a mild version of some of the emails I’ve seen from complete strangers over the years. Please just remember that each one of us, whether we’re in the public eye or not, you or I, we all have feelings. And no one, absolutely no one deserves to be attacked by another. Besides, sugar goes much further than salt.

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