Ask Laura About Buying Marketing Products
Clients, friends, subscribers and online readers are regularly sending me notices about new marketing products, tools, software, and automated website builders.
Sometimes the creators or developers send me pre-launch products to assess as well. (If you’re a developer or programmer you can contact me for this service via the contact form.)
This post in no way is meant to say these tools aren’t useful or helpful to your online business. Except when you are buying tools left and right, solutions and products in the hundreds of dollars monthly, and you haven’t made your first cent online yet.
Stop the Madness! - Ask Laura (July 18/06)
One of my mentoring clients - who is yet to get his business represented online and making any money, but who has spent plenty of money on marketing tools and resources sent me an email about a new, hot marketing software product that automates website content creation, gets top search engine ranks, helps you make money with adsense, and so much more! 
Yeah, right.
My reply is below. I hope it helps you make your own sound, educated decisions about where to spend money for your online business success.
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After assessing the software in the email link I can only say this:
“When you are making money online and have the time and resources to play with tools like this, then and only then, is the time to buy stuff like this.
“Right now you are in learning mode. Learning how to provide useful content, learning how to create a business online, learning how to brand yourself as the expert in your field. Anything and everything you spend money on right now should only be on learning what you need to know at this present time.
“Blowing money on tools and software, automated this and that, is a trap almost everyone falls into. The tools sound so exciting, the offer so enticing, but the fundamentals must be in place first.
“Please pardon my gruffness in this matter but I see so many people spending thousands of dollars on tools/software/techniques - the same people who can’t even get a page of text online and then they start yelling “internet marketing doesn’t work!”
“Yes, you have to spend money to make money, but only for a presence (domain, hosting, learning). Next comes sweat equity. Then comes financial freedom and playing with tools.”
Laura Childs
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Names are never disclosed on this website unless approved or requested. Proof of all email communication between Laura Childs and her contacts can be provided upon request. The ‘Ask Laura’ series is published solely to assist you with similar questions and resolutions to making your online business profitable.
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