Ask Laura About Resale Rights

Etailers Email – Ask Laura (06/19)

Dear Laura,

Well, to put it shortly, I’ve been busy. In the past few weeks I’ve managed to pick up 25 or so ebooks for $19.95 from ebay, and about 1000 templates for websites for $10. But, let’s not say that it may be wasted money, because the education that came with pouring over all the new information was well worth the cost.

I’ve managed to aquire a few master resell rights and get myself onto about five different marketer newsletters….This all reminds me of years ago when you would see ads for resale rights in income making magazines. It’s the same game, but with modern spins and new faces.

I’m guessing that with the resell rights I now have, I could get some money coming in. The trick is to write my own letters and make some projects that fit the formula that everyone else seems to follow. I don’t want to go with “marketing” as a niche though. It seems so filled up with more and more names that wouldn’t really mean much to the average person. So I need to find my own path, and make use of the research I’ve gained so far.

But, first things first. Like I said, I picked up some master resale rights to a few products. How do I change the “changeable” parts of the sales letters to brand them as mine? Second, I have at least two PDF files that I want to sell on ebay for now, but do I need to have them on a website of their own for people to gain access to them after the purchase? Which leads to the last question. Do I need a separate page for each downloadable item, or can they be grouped onto one page?

Oh, the ebooks I picked up range from…..to an HTML editor to a FTP freeware package. I originally started with a purchase of an ebook on how to resell webhosting. That led to another page where I found 25 more ebooks, and I just went on from there. And the more I read, the more I find, and the more time gets spent roaming the internet marketplace. So far I’ve seen sites from the very useful, to sites where it’s just one long sales pitch of blatent “buy my junk” sputtered out over and over on one long page. And does everyone call themselves great just because they managed to get a site up and running and a few sales?

Anyhow, thanks for reading.

Bill

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Hi Bill!

You’ve been having fun! Just don’t get too deep into all of it that you never actually accomplish anything. One thing, done poorly, is far better than one thing not done at all.

I’ve got server issues to deal with the next few days but I felt that I should at least send you a quick note.

Use your html editor that you bought to make changes to those sales letters.

Unless you’re selling everything as one big package you need separate download pages for each product.

I’m not much of an ebay seller so I can’t comment on what works there and why…alot of the stuff on ebay has already saturated the market, especially the marketing and website management stuff (you’re right).

I agree. It’s the same game – direct marketing, only online. There’s a number of ways it’s done – draw the customer in with a high priced item and then sell them low priced stuff later vs. draw them in with a low priced item then upsell them with the big tickets.

If you’re just struggling over the download issue and you’re only going to be selling on ebay – you can email your buyers the files at a later date – just say so in your auction (product will be delivered within 24 hours of auction close by email, if you haven’t received your product within 24 hours please contact me at you@youremail.com).

The biggest headache of being in the marketing niche isn’t so much making a name for yourself as it is living up to that name. You’re a public figure and people expect greatness from you. They want you to answer all their questions, they are often abusive (you wouldn’t believe the nasty stuff people have sent me!), and they’ll even send you emails saying things like “what are you working on now? I want to know what direction to go into so that I can be one step ahead of you.” What the heck is that? And, they watch your sites (once they know what they are) like a hawk and often duplicate your market. I’ve learned to start making my new sites private. Anyway, apart from being a name among many there are a pile of reasons why I wouldn’t wish this gig on most people.

On the other hand, “And does everyone call themselves great just because they managed to get a site up and running and a few sales?” They have to call themselves great – it’s part of the story that the consumer buys into. Just a few sales? You’d be surprised how much money is made online from crappy sites. It even boggles my mind.

Anyway, I’m knee-deep in code and config errors on 6 different sites (one of the reasons you don’t want to host your sites with a fly-by-night hosting company – because they don’t know the first thing about customer service, or for that matter how to fix server issues), so I’d better run.

Laura Childs
www.makemoneywithyourideas.com

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Some parts of this letter have been edited out to protect the integrity of ideas from the email author. And although I will not post first and last names (unless given express permission) of my email writers, I can prove the validity of each letter written including email addresses, dates, and headers to the authorites if need be. I suggest that everything you publish online, sell online, or reference online, have a similar back up system in place.

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