Ask Laura Why You Need A Mailing List

…you’re leaving way too much money on the table! Most websites created or maintained by people who are new to online business are missing one important piece of the marketing puzzle. Namely, follow-up! Of course there are other reasons websites don’t maintain mailing lists, but usually it is a result of an entrepreneur without any marketing experience. Other reasons exist though (and I’m a perpetrator in this regard), even though I’ve been selling, promoting and marketing online for the last 10 years – you’ll still find many of my websites lack a subscription...

Ask Laura About Website Marketing

“My website is ready and I’ve spent thousands of dollars on it, but I’m not making any money!” I’ve heard it a hundred times or more… Learn How to Start Marketing Your Website – Ask Laura (July 2007) After spending all that money for a custom designed site, or forking over cash for a turnkey website in a hot market, you realize that just because you’ve built it (or had it built), doesn’t mean they’ll come (the customers). So now you’re taking the next step which is to learn about marketing and advertising your website or online...

Online Marketing Bag of Tricks – Sales Letters

I’m putting together a series of marketing tips for you which will be included only on this website. These are the tips and tricks that online marketers use all the time to make more sales from their one page websites. Later posts will discuss other advanced marketing tips. In your sales letters… Show your website visitors a bargain. If your product can save them money, make them money, or if you’re currently running tests on price points be sure to tell your visitors that with a tangible and honest dollar figure. This is especially true if

Ask Laura About Formating Ebooks

Online marketing and promotion experts will try to sell you anything everything – whether you truly need it or not. When you just start out online you need to keep a sharp focus and one hand around your wallet at all times. One issue that comes to mind when I first started out was the number of people who were promoting ebook formating software progams, ranging in price from $20-$200. I sat with my book written, formated and ready to go for 3 days while I surfed around for the best deal and reading every review on these programs… Learn Why You Don’t Need An Ebook Software Program...

Ask Laura About Finding An Idea

Here’s another in the question and answer series of Ask Laura regarding Getting Started. This gentleman wrote me because he wanted to start a side business online and return to a rural lifestyle away from the city. However, he couldn’t think of an idea for his online business! Although this email is quite old (2004) and has focus on info-products and ebay selling (two areas which are harder to make money at now), the premise still stands. You must have a passion and an interest in your business to really make it online. ‘Making it online’ could be making money, making a...
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