One way to get better rank and positioning in the search engines is to allow your website to grow over time. This is, obviously not for a mini-site (created solely for the purpose of selling an ebook) although I have certainly taken a mini-site and grown it into a larger content site behind the sales letter in the past. Building Value into Your Website If you are redesigning your website, or growing it for search engine boost and traffic, don’t just add more content on the same topic. Spin off your topic to something closely related and incredibly useful to your visitor. A few ideas are: Add...

Confused About Which You Should Use? – Ask Laura (12/22-23/04) A customer isn’t sure whether or not to use a blog or an rss feed for his marketing website. It takes some time to hash out the details on his target market, the website he wants to promote, his marketing objectives, and his available time. Hello Laura: I am looking for more enlightenment please! I have followed your advice and started an RSS feed. I followed it again and learned from Rick Butts on (using free) blogs (to gain rank and positioning). But now I am not sure when to use RSS or Blog and how best to tie the two...