…you’re leaving way too much money on the table! Most websites created or maintained by people who are new to online business are missing one important piece of the marketing puzzle. Namely, follow-up! Of course there are other reasons websites don’t maintain mailing lists, but usually it is a result of an entrepreneur without any marketing experience. Other reasons exist though (and I’m a perpetrator in this regard), even though I’ve been selling, promoting and marketing online for the last 10 years – you’ll still find many of my websites lack a subscription...

“My website is ready and I’ve spent thousands of dollars on it, but I’m not making any money!” I’ve heard it a hundred times or more… Learn How to Start Marketing Your Website – Ask Laura (July 2007) After spending all that money for a custom designed site, or forking over cash for a turnkey website in a hot market, you realize that just because you’ve built it (or had it built), doesn’t mean they’ll come (the customers). So now you’re taking the next step which is to learn about marketing and advertising your website or online...

One way to get better rank and positioning in the search engines is to allow your website to grow over time. This is, obviously not for a mini-site (created solely for the purpose of selling an ebook) although I have certainly taken a mini-site and grown it into a larger content site behind the sales letter in the past. Building Value into Your Website If you are redesigning your website, or growing it for search engine boost and traffic, don’t just add more content on the same topic. Spin off your topic to something closely related and incredibly useful to your visitor. A few ideas are: Add...

If you’re brand new to website ownership, your site is launched and you’re not getting any visitors or website traffic… It’s time to tell the search engines your website exists. These numbers are not exact by any means, but depending on your market, 40-60% of all search engine traffic that is sent by any website will come from Google. Yahoo will send another 30-40% and MSN will follow closely behind Yahoo. There are a number of smaller search engines that both humans and the search engine robots use to create listings and links, but these are the big three. Perhaps the easiest...

Submitting your website to search engine directories is an on-going task that should be revisited bi-annually at least – no matter how well established or aged the site may be. If your site is new, set aside 20 minutes per week to submit to a few more directories. Most of the directories I’ll point you to are reviewed by actual humans so take care with your submissions and make sure your site is in top shape before you submit it. If you can afford the time and care, your website will see plenty of traffic for years to come. If you’re short on time don’t buy into software...